“Pharma Marketing Management” is the discipline in the field of Pharmacy which provides all professional and practical attitudes regarding Pharmaceutical marketing. The book provide all information in regard of concept of management, details about product line and product decisions, it also give detail account of promotional technique, pharmaceutical marketing channel and pricing policies in regard of pharmaceuticals. The content of book help the students seeking for practical approach and sound knowledge of management and pharmaceutical marketing.
|Publisher||:||R. Narain Publishers & Distributors|